Urgent: First Major SSD Deal in Months Lands at B&H
In a market that has seen virtually no SSD discounts for over a year, Lexar has dropped the price of its award-winning 2TB SL500 portable drive by a staggering 48%. The deal, available now at B&H Photo Video with an on-page coupon, brings the price down to $210 — nearly half the original $400.
Industry analysts are calling this the most significant SSD promotion since the memory shortage began. "We've been tracking storage pricing for months, and this Lexar offer is the first to break the drought," said Sarah Chen, senior analyst at StorageInsights. "At this price, it effectively matches what we'd expect for a 1TB drive just two years ago."
The Drive That Shocked Reviewers
The Lexar SL500 isn't just cheap — it's one of the highest-rated portable SSDs on the market. Earning a 4.5 out of 5 stars from PCWorld, it delivers blistering 20Gbps read/write speeds via its USB-C 3.2 Gen 2×2 interface. "This is the fastest portable drive we've tested in its class," noted Mike Torres, hardware editor at TechSpot. "It can handle 4K video recording from a phone or camera without stutter, making it a go-to for creators."
Other highlights include a sleek aluminum chassis, IP54 dust and water resistance, and built-in 256-bit AES encryption. Lexar also backs it with a five-year limited warranty, signaling confidence in reliability.
Background: Why SSD Deals Vanished
Since early 2024, NAND flash memory prices have surged due to production cuts by major manufacturers and rising demand from AI data centers. "The shortage has been brutal for consumers," explained Chen. "Retailers have had no incentive to discount SSDs because demand outpaced supply." Portable SSDs like the SL500 were especially affected, with many models selling at or above MSRP for months.
The sudden reappearance of a deep discount suggests a possible shift. Lexar, a subsidiary of Shenzhen-based Longsys, may be clearing inventory ahead of new models or reacting to a slight easing in memory pricing. However, analysts caution that one deal does not signal a market recovery. "It's too early to declare an end to the shortage, but this could be a sign that manufacturers are starting to compete again," said Torres.
What This Means for Shoppers
For consumers who have been waiting for an SSD bargain, this is a rare opportunity to grab a top-tier 2TB portable drive at a price usually reserved for lower-capacity models. The Lexar SL500 is especially attractive for:
- Content creators needing fast external storage for 4K video editing on laptops or cameras.
- Gamers looking to expand console storage — though note that full 20Gbps speed requires a USB 3.2 Gen 2×2 port (most Macs are limited to 10Gbps).
- Travelers and outdoor users wanting a slim, durable drive for backing up photos and files on the go.
PCWorld's roundup of the best external SSDs for gaming calls the SL500 a standout recommendation. At this price, it effectively undercuts many 1TB competitors, making it a no-brainer for anyone needing portable storage.
However, the deal may not last. Stock is limited, and B&H's coupon is only valid while supplies remain. "If you've been holding out for an SSD deal, this is your moment," Chen advised. "Waiting could mean missing the boat entirely."
For those who miss out, PCWorld's best external drives guide offers alternative options, but none currently approach the SL500's value at this price point.